Possible risks Essay

Determination of pregnancy is not certain until the second trimester, at around twenty weeks, when the fetal heart beat can be heard via a fetoscope. Albeit there are presumptive and probable signs associated with pregnancy, like the early morning sickness or the growing size of the abdominal area, these could also be caused by a different pathology. Hence, it can be inevitable for a woman who is not aware of her pregnant state to be exposed to radiation, most especially if she is not aware of her current menstruation cycle. Radiation exposure usually occurs whenever a person is exposed to cosmic rays, external radiation from radioactive ores, internal exposure through radiation therapy given for treatment in cancer patients, and most commonly through diagnostic x-rays. More often than not, pregnant women who are not aware of their pregnant state could have gotten their diagnostic x-rays taken, which is equivalent to receiving 70 millirem. Also, she could have been exposed to other radiation sources, like watching the television and living next door to a power plant. But exposure to radiation can have an acceptable limit of 350 millirems for the pregnant woman. For the pregnant woman, the most critical period wherein the fetus will suffer the most health consequences is when the she is exposed to radiation around two weeks to fifteen weeks gestational age. At two weeks gestational age, if the mother is exposed to a radiation that measures greater than 5 rad or 5000 millirem, a miscarriage can take place or even death inside the womb. If the fetus is exposed to radiation at the gestational age of eight to fifteen weeks, the fetus is to suffer a severe brain damage from the exposure. This can result in lowered intelligent quotients or IQs, mental retardation, stunted growth and other birth defects. Mental retardation is defined as a general developmental disorder characterized by a lower than average intelligence marker and the child is to suffer from limited daily living skills due to limited learning capabilities. Stunted growth in a child will be evidenced by a sluggish growth and development progress, as evidenced by a lower than normal height, weight and even cognitive skills. After this critical period, the two to fifteen weeks of gestational age, the fetus will unlikely suffer from radiation exposure, unless the exposure is extremely large. Only having been exposed to at least five thousand x-rays at one time can give harm to a 16 week old fetus. At 26 weeks gestational age, the fetus cannot be harmed by radiation exposure, and if ever exposed to radiation, the fetus will unlikely suffer serious health consequences. This can be compared to a newborn being exposed to radiation; the chances of having defects are greatly decreased if not invisible already. However, some of the effects of being exposed to radiation cannot readily be seen or manifest in the early life. Studies also show that fetuses are extremely sensitive to the cancer causing effects of radiation exposure; hence this can increase their risks in acquiring cancer later in life. Radiation exposure can be limited, if not avoided. The pregnant woman needs to be aware of her physiological state. She would have to consult all of her diagnostic exams and her workplace to her physician, so that radiation exposure can be prevented early on the pregnancy.

Dreams of “How I Met My Husband” Essay

Dreams seem to be a part of everyday life. People wish to be someone better than themselves or wish for something that is out of their reach or beyond their control. A hired girl dreaming of the life of her employer is a perfectly normal thing. And that same girl dreaming of a love is just as normal. However, in reality of the situation, these things are not true. Whether it is a dream of love or a dream of life, it is still a dream. Working for the Peebles’ was almost like living in a dream, a new life. Edie could bathe more often once she moved in with the Peebles’. â€Å"I had a bath in there once a week. They wouldn’t have minded if I took one oftener†¦Ã¢â‚¬  (para 27). The Peebles’ also owned a washing machine. This was something new to Edie. â€Å"Mrs. Peebles had an automatic washer and dryer, the first I ever saw† (para 24). She was used to having to wring out her clothes and hang them up. These are two things that she could have dreamed about and now has the opportunity to experience them in real life. Living in a place where new technology is available is like a dream come true for Edie. One job Edie has is to clean the Peebles’ house. She goes through Mrs. Peebles’ closet, looking at all the clothes hanging there. One of Edie’s fantasies occurs while doing this. Edie was going through Mrs. Peebles’ clothes and noticed a dress hanging near the back of the closet that she had never seen Mrs. Peebles wear. Now I took note of where it hung and lifted it out. It was satin, a lovely weight on my arm, light bluish-green in color, almost silvery. It had a fitted, pointed waist and a full skirt and an off-the-shoulder fold hiding the little sleeves (para 29). Edie does not stop with trying on the dress. She continues to beautify herself. She pinned up her hair and applied some make-up. She was dressing as if she was of a wealthy family, something that was not true at all. She was trying to imagine what it would be like. While she is dressed up in Mrs. Peebles’ clothes, she is confronted by a man named Chris Watters. Chris is unaware that Edie is pretending to be someone she is not. After they begin to converse, Chris finds out that Edie is really just the hired girl. He proceeds to call her beautiful though, even after he has found out the truth. Her infatuation for Chris begins to grow during this time and the dream of an unattainable love begins to develop. When Edie is around Chris, she shows classic signs of â€Å"being in love.† â€Å"My heart was knocking away, my tongue was dried up. I had to sway something. But I couldn’t. My throat closed and I was like a deaf-and-dumb† (para 54). This quote shows that being around Chris made Edie very nervous. She could not act like her self. Chris proceeds to ask Edie a series of questions, but Edie is unable to respond. Later in the story, Edie goes to visit Chris while the Peebles’ are gone. Between this visit and their first encounter, Edie discovers that Chris has a fiancà ¯Ã‚ ¿Ã‚ ½e. When she asks Chris if he is going to get married, he almost avoids the question. â€Å"‘Ha ha. What time did you say they would be back?† â€Å"Five o’clock.† â€Å"Well, by that time, this place will have seen the last of me. A plane can get further than a car'† (para 136 – 138). He is refusing to acknowledge the reality of the situation about the fact that he is to be married. He instead wishes to continue to live in a dream world with no worries. He then proceeds to tell Edie that he needs a long time to say good bye to her, not thinking of his fiancà ¯Ã‚ ¿Ã‚ ½e at all. Chris’s fiancà ¯Ã‚ ¿Ã‚ ½e wants to get married and does not know how Chris feels. She chases him around as he goes from town to town giving rides in his plane. His comment to Alice, his fiancà ¯Ã‚ ¿Ã‚ ½e, when he sees her at the Peebles’ home is â€Å"You’re going to spend a lot on gas that way (para 114.)† Never once does the text suggest that Chris has missed her, yet Alice must miss him if she will chase after him. Despite the fact that Alice is living in a dream world in which she believes Chris wants to be with her, he leaves, running away from his reality and her dream. The scene in the text where Chris says good bye to Edie suggests that he ahs some feelings for her, but it never actually says this. He put the cake away carefully and sat beside me and started those little kisses, so soft, I can’t ever let myself think about them, such kind little kisses, all over m eyelids and neck and ears, all over, then me kissing back as well as I could†¦ and we lay on the cot pressed together, just gently, and he did some other things, not bad things or not in a bad way (para 143). Usually, one does not do these things unless they have feelings for the other person. But since we only know what Edie is thinking, we do not know whether or not Chris has any kind of feelings for her. They are both acting as if they were adults in an actual relationship, when in fact, they are not. Edie is a young teenager, while Chris is a war veteran. With the previous scene described by Edie she suggests that she has true feelings for Chris. She thinks it is real. Before Chris left on his plane, he told Edie that he was going to write to her, letting her know where he was. Edie, because she wanted it to be true, believed him. She really thought that he would be in contact with her again. It’s while she waits for Chris’s letters that Edie meets the man she marries. She always greeted the mailman with a smile, hoping that that day would be the day her letter arrives. â€Å"‘You’ve got the smile I’ve been waiting for all day!’ he used to holler out the car window† (para 196). Edie would wait by the mailbox every day for the letter that she finally realized would never come. It is at this point in the story that Edie â€Å"wakes up† and sees reality as it is. Eventually, the mailman and Edie get married. He always thought that she was waiting for him by the mailbox, not a letter, and that the smile was for him. In reality, the mailman is someone that a girl of Edie’s status is more likely to be with. Her infatuation of Chris was like a dream. Though the text never says that Edie loves the mailman, I think she does. She lets him believe that her smile was for him; she lets him believe in his dream. If she didn’t care for him, I think she would have told him the truth. This story revolves around dreams. Edie has many dreams throughout the text before she realizes the reality of life. The dreams are important to her because they help her get through life. Dreams are important in everyone’s lives because they help people realize what they want out of life. Edie dreams of love because it is something she wants. Without that dream, she would not have met her husband. Without her dreams, she would not have seen life for what it is.

Midterm Exam Essay Example | Topics and Well Written Essays - 500 words

Midterm Exam - Essay Example The securities are supporting various political sides and hence creating a situation whereby a certain proportion of the population is not secure. Without fair security to all people, a country experiences political instability. In other countries, military leaders are being involved in politics and hence the forces side with them. In such a situation, a county is exposed to political instability since their security is not guaranteed. In the last decade, the phenomenon of coups in Arab regimes that has dominated the political world since 1950’s has come to an end. Most regimes have expanded their military forces and hence making a military coup very complex. The numbers of military officers have grown by over 200% (Cordesman 57). The fund of the military officers has also been increases and hence they cannot be lured to taking political sides through money favors. This has ensured that the military can guard the country’s political stability. From the above dig into, it is apparent that the military have been in involved in generating political stability and political instability in Arab countries. Discovery of oil in Saudi Arabia was highly welcomed, and it was anticipated that the country was going to rise highly economically. The demand of oil globally had been constantly increasing and hence the country focused on oil production leaving out the other economic activities. The countries oil export was very high and hence its currency value spear-rocketed making it difficult for other countries to purchase its exports. The domestic industries were negatively affected by the economic situation and hence limiting their growth and reducing the possibility of opening of new business. The local industries participate in state building, and when they are in a position of no or little growth, the rate of state building is very low. The collapse of many local industries due to the value of the currency in

Case Study Example | Topics and Well Written Essays - 500 words - 1

Case Study Example Both companies are facing the prospects of the impending technological obsolescence of the personal computers, should they not be able to update their product design and construction to the present trend in consumer. Clients’ tastes are moving towards maximum integration, involving all-in-one solutions for personal, business, and other consumer applications. The industry is thus experiencing a consolidation that is forcing IT hardware, OS and applications developers to combine into converged firms; those unable to do so will have to quickly develop internal capabilities to meet the integrated technology – which is highly unlikely – or certainly lose out market share to the competition (International Business Times, 2011). New trends include (1) growing popularity of tablet computers and other mobile web surfing gadgets that are expected to eventually and totally replace personal computers; (2) cloud computing, which involve wharehousing data in third party servers; and (3) verticalisation, which involves an integration of product stages such that hardware, operating systems and applications developers tend to assimilate each others’ businesses. Presently, neither Dell nor HP are in the position to significantly meet these trends in the immediate future. Looking back, the same strategies that gained early success for Dell and HP are no longer relevant. Dell relied on supply chain cost-cutting efficiencies, while HP on product diversification (calculators to computers to printers). These early strategies were not proprietary and were quickly copied by competitors. Admittedly, a major strategic error was for DELL and HP to cut down on their R&D just as Apple surged on with its iPod , iPhone and iPad products. Consequently, HP and Dell sales are cut down (The Economic Times, 2011). The two company’s leadership in the PC technology has also become the reason for its present inadequacy. PCs are still seen

The influence Julias Schulman had on the developement and perception Essay

The influence Julias Schulman had on the developement and perception of modern architecture - Essay Example Shulman who is perhaps best known for his work titled: â€Å"Case Study House #22, Los Angeles, 1960†, was born in October 10, 1910 in Brooklyn, New York to Russian Jewish immigrants. At the age of ten, he moved with his family to a farm in California, where he developed a love of nature, something that would be reflected in most of his later on in his life. His compositions have been described as being highly seductive, and they have been hailed as being the ones that helped build the reputation of Los Angeles and Chicago as the preferred destination for people who wanted to reinvent themselves. According to Lubbell and Woods, Shulman’s works â€Å"demonstrate a profound sensitivity to and appreciation for the spaces in which people live†. Shulman was a visionary photographer who was able to see past the seeming lack of life in most of the modern buildings that came to exist in the 20th century. Many people in the photography world concur that Shulman almost single handedly was bale to transform architectural photography with his remarkable yet down to earth images that captured the attention of all and sundry. His images, as they are seen through his lens, offer visions of intrigue and beauty which can only be described as extraordinary. This is no mean achievement for a 20th century photographer. The advent of modern architecture was greeted by widespread pessimism from the general public. Architects found it hard to sell their designs since most people regarded modern buildings as a rebellion from the traditional highly ornate houses they were used to. Shulman’s photography was of much help to the careers of many young and established architects as it helped them get public recognition. Shulman’s photography was also very important in shaping public perception about modern architecture. Some of the buildings featured in Shulman’s works include: Keck and Keck’s Minsk house, 1955, the Burton Frank House, 1960, Harry Weese’s Modern house and studio, 1957, and other masterpiece buildings by the likes of Bertrand Goldberg, Edward Dart, Edward Hunrich, Ralph Rapson and Paul Schweikher (Shulman and Gossel, 1999). For more than 70 years, Shulman was able to document most of his work which featured some of the most magnificent architectural pieces o f the 20th century. Up until the time of his death on July the 15th 2009, Shulman’s work had been showcased not only all around the U.S., but also in many other cities across the world (Amelar, 2009). Shulman’s Work Many young architects actually owe their success to Julius Shulman. Most of the buildings he featured in his photography were built by young up coming architects. His photography was so good that after showcasing their work, most of thee individuals experienced unprecedented success in their work. Most of Shulman’s photography was done in black and white film. One could have expected his images to be dull due to lack of color. However, this was not the case. His architectural photographs were as real a they could be. He brought to life what many people thought to be dull architecture (Reed, 2009). He was able to open people’s eyes to the magnificence of the architecture that many had written off as being lacking in meaning. Shulman’s ca reer started by chance in 1936 when he was asked to take some shots of the Kun House in the Hollywood Hills which had just been completed by Richard Neutra. Immediately after seeing Shulman’s images, Neutra fell in love with his work and commissioned him to take and publish more shots. He also introduced the budding young photographer to other established and up coming

Report on security (read attachmment) Essay Example | Topics and Well Written Essays - 2000 words

Report on security (read attachmment) - Essay Example Physiological and /or behavioural characteristics are two basis of biometric recognition system. Human characteristics used for biometric recognition system are based on parametres like: universality, uniqueness, permanence, collectability, performance, acceptability, and circumvention, Ofcom(2009). Furthermore, verification and identification are two modes in system operation. Few technical considerations in selecting a system are false accept rate or false match rate (FAR or FMR), false reject rate or false non-match rate (FRR or FNMR), receiver/relative operating characteristics (ROC), equal error rate or crossover error rate (EER or CER), failure to enroll rate (FTE or FER), failure to capture rate (FTC), and template capacity. Dynamic Air Parts plc is currently using swipe card sytem .Swipe card is a type of card capable of storing data by modifying the magnetism of tiny iron-based magnetic particles on a band of magnetic material on the card. The swipe card system is read by ph ysical contact and swiping past a magnetic reading head. An individually encoded pass card looks a like a credit card. The stripe on the back of the security pass card is a magnetic stripe, often called a magstripe. Typically, the data on an encoded security swipecard includes: 1. Name 2. ID # (social security number or other unique number) 3. Access level (where you're allowed to go) Next generation of magnetic cards - Smartcards. Smart Cards or Smartcards is the term referred to cards, made from plastic, with similarities in size, thickness and other physical appearance as plastic credit cards. It can describe chip card or integrated circuit card. Smart cards in addition have an Integrated Circuit (IC) Chip embedded in it. Smart cards are also known as IC cards and ICC cards. The amount of information can be stored in smart cards is much greater compared to magnetic stripe cards. Some of them can also be reprogrammed to add, delete or rearrange data. Compared to magnetic cards, sm art cards offer more advantages, such as: 1. They can be readily reconfigured. 2. They are reusable. 3. They give more security, thus reducing the risk of transaction fraud . 4. They are much more durable and reliable. 5. They allow multiple applications to be stored in one card. 6. It provides reduction in costs. 7. It has technical specification standards. 8. It gives security of information. 9. It has more organized information. 10. It has emergency information. 11. The process doesn't require paper. 12. One card can access multiple transactions. 13. It reduces fraud. 14. It has high memory capabilities. 15. It has the ability for on-site approval. 16. End-user only accessibility. Besides advantages, smart cards also have some disadvantages, such as: 1. It gives liability issues if stolen or lost. 2. The accuracy of information is small. 3. Lack of technology to support users . 4. It is potential hazard to data security since too much data is stored on one card if lost or stolen. 5. It is a potential area for computer hackers and computer viruses. Fingerprint Recognition Systems. A fingerprint contain a number of unique physical characteristics called minutiae, which includes cert ain visible aspects of fingerprints such as ridges, ridge endings and bifurcations (forks in ridges). Minutiae are generally found in the core points of

What important contribution or contributions did this scholar make to Essay

What important contribution or contributions did this scholar make to the field of biblical studies - Essay Example The articles interconnect with apocryphal books, ancient and modern interpreters work, medieval work that laid the foundation for modern day ideologies, methods as well as movements that are key for biblical studies. The writer has minimized alteration of the original information as much as possible to maintain the authenticity of t6hje information in the bible. However, there has been addition of information to small extent which go beyond minor corrections. In this context, it has been observed that the book of Esther has additional text that comprises about nine sentences. These have formed the basis for the recent studies carried out on the book of Esther. Furthermore, the Song of Songs for instance, has thirty additional items to the bibliography causing some minor differences in the upcoming books and present day interpretations. Therefore the writer has laid a good foundation to modern day biblical studies and interpretations. it has been noted that the Deutronomical books in the old Testament has additional fascinating topics that focus on individual interpreters, modern approaches as well as theological topics that give immense inspiration. This has been based on the articles written or excerpted from the Dictionary of interpretations by John H. Hayes. Most biblical interpreters and writers emphasize and give particular attention to information obtained in the last two centuries. This marks a unifying factor towards the greatest interpreters. However, some interpreters subdivide their research and work to the different categories, namely: Early interpretation, which addresses the ancient Biblical information and how they formed basis for subsequent work. The second category is the early middle age. This follows the early middle age and borrows heavily from the earlier version. Thirdly, there is the twelfth century interpretation which laid the foundation for the other interpretations. Others are The scholastic period, the early modern period and

SMALL-SCALE RESEARCH PROJECT Essay Example | Topics and Well Written Essays - 2500 words

SMALL-SCALE RESEARCH PROJECT - Essay Example In the recent years, various scholars and researcher have discussed and written about the relationship between learning and teaching in education (college and university). Marsh and Roche (1993) analysed the opinions of the students regarding the effectiveness of teaching for enhancing the teaching levels in colleges or universities. Even Ryan and Harrison (1995) examined the weight that student put forth for different components in teaching for ascertaining the effectiveness. A study was conducted by Ralph (2003) on teaching effectiveness; in which he assessed the effectiveness by examining how rapidly students can learn from the teachings. So the above discussion signifies teaching effectively is one of the major factors that would assist the undergraduate students to learn efficiently (Fridah, 2004; Kothari, 2008). 1.2 Rationale of the Study As discussed above, teaching effectively is definitely one of the major factors to assist students in UEL to learn efficiently for their cour se, but the entire research cannot revolve around teaching because the ways of learning in the present times have changed. Nowadays teaching can definitely be one of the features of helping students, but not the only way. The rationale of this study is based on the objective of identifying the contemporary factors play significant role in recent times in learning process. Those factors are the ones which would assist the undergraduates of UEL to learn effectively. In this area also teaching plays a major role, which signifies teaching is obviously not a substitute, but a necessity. However, the definition of teaching has changed. Various modes of teaching has come up which has re-defined the ways teachers interacted with students. These aspects would be discussed in this study and researched through collection of evidences that would confirm the validity of the findings. 1.3 Overview: University of East London (UEL) The issues of research and discussion is relevant to every student irrespective of any country, but research on such large scale is difficult to conduct, so in this research study the researcher would be specifically focusing on the factors that will assist the undergraduate students of UEL to learn effectively for their lessons. However, in order to move on the research, it is significant to have a concise idea regarding the university, courses it offers and its environment. UEL in London Borough of Newha is a public university, which functions through its three campuses in Docklands, Stratford and another called University of Square Stratford that opened in 2013. UEL got the status of a university in the year 1992, but its operations can be traced back to 1892 (University of East London, 2013a, 2013b, 2013c, 2013d). There are around 28000 students in the university and among them 19520 are the undergraduates, while the rest are postgraduates. Due to the augmenting reputation of UEL, statistics revealed that 13 percent more applications were submi tted in 2011 compared to the previous years, which is indeed an indication that in terms of

What role does reason play in deciding ethical questions Essay

What role does reason play in deciding ethical questions - Essay Example Due to the presentation of such type of appropriate and logical decisions, each and every employee or individual becomes extremely stimulated and inspired towards the management or the decision-maker. For example: if the management decides to implement advanced machines and techniques within the organization in order to increase production, then such an idea or decision is accepted and admitted by all. Apart from this, reason also plays an important role in analyzing the various practical facts so as to evaluate all the pros and cons. By doing so, the individual might think on all the possible options and then act accordingly so that the final results are substantive in nature. In addition, this might help an individual to make ethical judgments explicitly as per the context so that it might prove worthy for all. For example: in order to reduce the rate of defects, the organization decided to implement the technique of total quality management (TQM), which is accepted by every individual, as it is a justified decision on behalf of the management. This is because; by implementing the concept of TQM, the organization might reduce its weaknesses thereby amplifying the strengths and image in the market. Furthermore, reason is also regarded as an acquiescence of self-reflective minds. With the help of which, varied types of underlining desires and facts of an individual or decision-maker might be fulfilled in an effective way. However, this type of acquiescence’s also needed to be motivating in nature so as to make moral decisions contingent on logical facts. So as to, inspire all the employees or followers towards the decision in order to make it fruitful in all its aspects. This is mainly due to the fact, that with the help of proper explanation, justification and consideration, the decision is presented or prepared. From this paragraph, the philosophical

Mustafa Kemal Atatürk Essay Example for Free

Mustafa Kemal Atatà ¼rk Essay The movie Midnight Express written by William Hayes, is somehow accusatory that has shown a picture of ruthless Turkish politics at an extreme. The movie has depicted the Turkish jailors and officials as inhumane and bizarre. Hayes seems to have a dynamic personality that could be seen in the climax; where his behavior changed from a calm person to a dreadful being. Although the movie justifies the brutality of the Turkish government, yet Hayes does not sound to have guilt of the crime he has made. Smuggling is a serious crime that was not supposed to be committed, and Hayes was aware of it. The tone in the movie is constantly dark and dreadful, which indicates terror and enrage. The prisoners are beaten brutally if caught escaping from the jail such as Jimmy, who loses his testicles in the end. Max is also beaten by the in charge Lutheran, due to Rifkey who blames him for bringing in drugs. There is also a sense of homosexuality in the movie, which is shown between Eric and Hayes. The point where Hayes loses his conscious and kills Rifkey has a bit of shallowness in it. Moreover, the movie describes more of a stereotypical belief about the Turkish rather than persuading the message to either discourage the legal system or abide by it. A.Flavio being a young child is very responsible and selfless regardless of being unfit. He was responsible for cooking, cleaning, and caring of his parents and siblings. Q2. Where is Parks staying in Rio de Janerio and why does he include a description of his accommodations? A.Parks has grudges for poverty and he included a description of his accommodations to compare what circumstances one has to go through in order to survive in poverty. He compared the life he was living where everything is accessible with that of Flavio who is striving hard to live another day. Q3. According to Parks, what sort of future awaits Flavio?

Diabetes Mellitus Among Filipinos Philippines Health And Social Care Essay

Diabetes Mellitus Among Filipinos Philippines Health And Social Care Essay Most of us just heard about diabetes but how much do we know about it. The thing that we only know that many people does have diabetes mellitus, and most of them are Filipinos. There Mellitus are more than 300,000 Filipinos who suffer from Diabetes Mellitus. In the United States, there are about 16 million diabetics and about 1800 new cases are diagnosed each year. Type I Diabetes, used to be called Juvenile Diabetes, is insulin-dependent (the persons pancreas does not produce insulin), meaning insulin injection is needed to treat the condition. It is medically known as IDDM (Insulin). Dependent Diabetes Mellitus, most commonly among persons younger than 30 years old associated obesity is not common. It accounts for 5 to 10% of all diabetics. Type II Diabetes is NIDDM (Non-Insulin Dependent Diabetes Melllitus), which can be treated by pills (sulfonyl ureas, antihyperglycemic drugs) rather than insulin, most commonly found Diabetes those who are older than 30, and associated obesity i s frequent. It accounts for majority (90 to 95%) of diabetics. The third type is Gestational Diabetes. Diabetes mellitus is a condition in which the pancreas no longer produces enough insulin or cells stop responding to the insulin that is produced, so that glucose in the blood cannot be absorbed into the cells of the body. Symptoms include frequent urination, lethargy, excessive thirst, and hunger. The treatment includes changes in diet, oral medications, and in some cases, daily injections of insulin. The most common form of diabetes is Type II, It is sometimes called age-onset or adult-onset diabetes, and this form of diabetes occurs most often in people who are overweight and who do not exercise. Type II is considered a milder form of diabetes because of its slow onset (sometimes developing over the course of several years) and because it usually can be controlled with diet and oral medication. The consequences of uncontrolled and untreated Type II diabetes, however, are the just as serious as those for Type I. This form is also called noninsulin-dependent diabetes, a term that is somewhat misleading. Many people with Type II diabetes can control the condition with diet and oral medications, however, insulin injections are sometimes necessary if treatment with diet and oral medication is not working. The causes of diabetes mellitus are unclear, however, there seem to be both hereditary (genetic factors passed on in families) and environmental factors involved. Research has shown that some people who develop diabetes have common genetic markers. In Type I diabetes, the immune system, the bodys defense system against infection, is believed to be triggered by a virus or another microorganism that destroys cells in the pancreas that produce insulin. In Type II diabetes, age, obesity, and family history of diabetes play a role. In Type II diabetes, the pancreas may produce enough insulin, however, cells have become resistant to the insulin produced and it may not work as effectively. Symptoms of Type II diabetes can begin so gradually that a person may not know that he or she has it. Early signs are lethargy, extreme thirst, and frequent urination. Other symptoms may include sudden weight loss, slow wound healing, urinary tract infections, gum disease, or blurred vision. It is not unusual for Type II diabetes to be detected while a patient is seeing a doctor about another health concern that is actually being caused by the yet undiagnosed diabetes. Education is the Cornerstone of Diabetic Therapy said by World Health Organization. We will try to see and enumerate in this study the dominance of Diabetes Mellitus Among Filipinos in the Philippines. B. Statement of the Problem The research aims to know the dominance of diabetes Mellitus and the different factors that affect a person specifically, the study sought to answer the following questions: Specifically the study sought to answer the following: How prevalent is the diabetes mellitus? Which type of diabetes is most common among Filipinos? Is diabetes hereditary? What are the signs and symptoms of Diabetes Mellitus that occurs to all diabetic Filipinos? What are the things that can be done to treat Diabetes? C. Hypothesis There is very huge number of diabetic people and they are continuing to grow even more larger as expected, due to the different factors related to the illness. D. Significance of the Study The study is important for several reasons. Goverment officials of the Philippine Republic. The government officials will eventually know that one of the disease that kills a person is diabetes, and for them to give importance in giving a prioritize fund about it. Nursing Students. The students will realize the importance of taking good care of their self, especially their eating habits which is the most common reason of having Diabetes. Parents. The study will serve as guide to parents on how to manage the proper diet for their family knowing the study of diabetes Mellitus. Future Researchers. The research paper will help them to more about it in a concrete way. So that, they will be able to conduct a more efficient research on this. E. Scope and Delimitation The study aims to determine the dominance of diabetes among Filipinos here in the Philippines. Furthermore, this research explored the statistics of Filipinos who have Diabetes Mellitus. Diabetic Filipinos in Philippines are the only concerned population and it is limited to the study of Diabetes Mellitus. F. Materials and Methods G. Definition of Terms In order to have a clear view of the problem in this study, some terms considered relevant to the study have been made defined. Diabetes Mellitus. Often referred to simply as diabetes (Ancient Greek: ÃŽÂ ´ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ±ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ±ÃƒÅ½Ã‚ ¯ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ½ to pass through), is a syndrome of disordered metabolism, usually due to a combination of hereditary and environmental causes, resulting in abnormally high blood sugar levels (hyperglycemia). Diabetes type 1. Is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. In type 1 diabetes, the body does not produce insulin. Insulin is a hormone that is needed to convert sugar (glucose), starches and other food into energy needed for daily life. Insulin. A polypeptide hormone secreted by the islets of Langerhans and functioning in the regulation of the metabolism of carbohydrates and fats, especially the conversion of glucose to glycogen, which lowers the blood glucose level. Any of various pharmaceutical preparations containing this hormone that are derived from the pancreas of certain animals or produced through genetic engineering and are used in the medical treatment and management of diabetes mellitus Sulfonylurea. Any of a group of hypoglycemic drugs, such as tolbutamide, that act on the beta cells of the pancreas to increase the secretion of insulin. Anti-hyperglycemic Drug. A drug that helps to move out of the system the presence of an abnormally high concentration of glucose in the blood. Gestational Diabetes. is a condition in which women without previously diagnosed diabetes exhibit high blood glucose levels during pregnancy. Microorganism. An organism of microscopic or submicroscopic size, especially a bacterium or protozoan. Pancreas. Secretes hormones that affect the level of sugar in the blood. These cells secrete: Glucagon-raises the level of glucose (sugar) in the blood Insulin-stimulates cells to use glucose Somatostatin-may regulate the secretion of glucagons and insulin. Hereditary. Transmitted or capable of being transmitted genetically from parent to offspring: a hereditary disease. E.g. Diabetes Mellitus. Lethargy. abnormal drowsiness : the quality or state of being lazy, sluggish, or indifferent. Chapter 2 Related Literature Many people are diagnose to have diabetes mellitus and there are also many people who didnt know that they have diabetes. The extent of its disease In Filipinos is really big. Prevalence of Diabetes Mellitus among Filipinos Different statistic has been laid out by different people at different time. Administration [1] Four point one (4.1%) of Filipinos have diabetes mellitus. At the current estimate of the population, this means 2.5 million Filipinos with diabetes, with perhaps an equal number which remain undiagnosed. Administration [2] The health care Indicator statistics of the Department of Health has found that diabetes is the ninth leading cause of death in the Philippines, affecting 1 out of 25 Filipinos. As estimated 3.36 Million Filipinos are affected by the disease today. Leading cause of mortality by sex, number, rate/100,000 population and percentage Philippines, 2003.Diabtes Mellitus, Male-6,823, Females-7,373, number, rate-17.5% and a percentage of 3.6.This number is expected to rise to about 8 million after 20 years. Types of Diabetes most common among Filipinos Gonzales [3] There are two main types of diabetes mellitus: type 1 and type 2. There are several other specific types, but they occur rarely. There is also a type of diabetes, gestational diabetes mellitus that occurs during pregnancy. In this type of diabetes, the abnormality in sugar metabolism usually disappears after delivery although women who develop this condition are at a higher risk (30-60 percent) of developing diabetes later in life. Type 1 diabetes, which accounts for about five to 10 percent of all cases of diabetes, is an autoimmune disease. An autoimmune disease results when the body s defense system (immune system) against infection and other foreign substances turns awry and attacks the bodys own cells.Type 2 diabetes the type that afflicts your partner is the most common form of diabetes. It accounts for about 90-95 percent of all cases of diabetes mellitus. Initially, people diagnosed with this type of diabetes produce enough insulin, but for unknown reasons, the cells do not respond appropriately to it. Subsequently, over a period of years, insulin production by the pancreas decreases. Diabetes a Hereditary Gonzales [ 3] The risk of a person with a parent with type 2 diabetes of developing diabetes is about 15 percent if the parent was diagnosed before age 50 (as in the case of your husband) and seven to eight percent if the parent was diagnosed after age 50. If both parents have type 2 diabetes, the probability is about 40 percent. Signs And Symptoms of Diabetes Mellitus Manzella [4] Signs and symptoms of Diabetes Mellitus: Frequent trips to the bathroom, Unquenchable Thirst, Losing Weight Without Trying, Weakness and Fatigue, Tingling or Numbness in Your Hands, Legs or Feet, and Blurred vision, skin that is dry or itchy, frequent infections or cuts and bruises that take a long time to heal are also signs that something is amiss. Things done that leads to a better health even you have Diabetes. Administration [5] There is currently no cure for diabetes Mellitus. Diet, exercise, and careful monitoring of blood glucose levels are the keys to manage diabetes so that patients can live a relatively normal life. Diabetes can be life-threatening if not properly managed, so patients should not attempt to treat this condition without medical supervision. Treatment of diabetes focuses on two goals: keeping blood glucose within normal range and preventing the development of long-term complications. Alternative treatments cannot replace the need for insulin but they may enhance insulins effectiveness and may lower blood glucose levels. In addition, alternative medicines may help to treat complications of the disease and improve quality of life. References: A. Book Boulton, A. J. and Rayman, G. (2006). The Fact in Diabetes. West Sussex, England: John Wiley and Sons Limited. RD 563 B6 2006. Unger, U. M. D. (2001). Diabetes Management in Primary Care. Philadelphia, USA: Lippincott Williams and Wilkins a Wolters Kluwer Business. RC 660 U5 2007. Schwarts, S. L. (1989). Management of Diabetes Mellitus. Texas, USA: Essential Medical Information System, Inc. MS616 462 sch1m 1989. Drum, D. and Zierenberg, T. (2006). The Type II Diabetes Sourcebook. New York, USA: The McGraw-Hill Companies, Inc. 616 462 D8447 2006. Frost, G. and Moses, R. (2003). Nutritional Management of Diabetes Mellitus. West Sussex, England: John Wiley and Sons Limited. 616.4620654 F92n 2003. Parriesh, D. and Machado, A. C. (2006). Healing Gourmet eat to beat Diabetes. New York, USA: Medical Meals, Inc. 616.4620654 d197H 2006. B. Article Pultante, Jr. Diabetic Foot Care, Manila Bulletin, (August 17, 2002). p.11-13. Gonzales, Dr. Eduardo G. Diabetes Mellitus, Manila Bulletin, (August 23, 2005). p. C-4 Ramirez, Carlo Gerando. Therapy Option for Type I Diabetes, Manila Bulletin, (February 25, 2002). p. 1 Mercado, Charmaine. How to Help a loved one with a medical condition, Health Today, (December 2003). p. 50-51. Tacio, Elena D. Diabetes: Hidden Epidemic, Philippine Panorama, (August 3, 2003). p.19 Sy, Gary S. What is Diabetes Mellitus?, Manila Bulletin, (August 21, 2002). p.11-12. Mamanglu, Shianee. Juvenile Diabetes cases rising in RP, Manila Bulletin, (March 28, 2000). p.23. Gonzales, Eduardo G. A Primer on Diabetes Mellitus, Manila Bulletin, (July 16, 2007). p. C-5. Fox, Maggie. New drug study raises worries, Manila Bulletin, (May 23, 2007). p.11, B-12. Sy, Gary s. Understanding Diabetes and its Complications, Manila Bulletin, (January 25, 2008). p.11, B-18. Lopez, Estrellita. Diabetes and Diet, Life Today, (June 2001). p.15. Tacio, Henrylite D. Taking Diabetes More Seriously, Manila Bulletin, (October 21, 2003). p.32-33. Lansang, Segundo L. Diabetes, A Brief History, Life Today, (June 2001). Calcimon, Nerissa V. Nature of Diabetes, Life Today, (June 2001). Lopez, Estrellita. Treatment of Diabetes, Life Today, (June 2001). Salazar, Tessa R. 2-M-1 Pill for Diabetes, Philippine Daily Inquirer, (April 22, 2006). p. B-6. Puyalte, Jose.Now that youre Diabetic, Womens Journal, (April 9, 2001). p.11. Moseh, Terry L. WHO: Diabetes, a health threat, Manila Bulletin, (November 27, 2005). p.H-2. Gomez, Ma. Congee S. Beware: Diabetes the New Health Scare, Womens Journal, (August 24, 1996). p.40-41. C. Electronic Media Manriquez, D.J.: Diabetes Melltus.2008. Diabetes Profile. February 22, 2009 Manzella, D. : Top Warning Signs of Diabetes December 15, 2008. Diabetes Mellitus. P., Erlich H.A ET. Al. The association of class 1 and II alleles with type I diabetes among Filipinos June 2002. Diabetes rising among Filipinos. February 22, 2009. http://article.wn.com/view/2008/11/11/Diabetes_rising_among_Filipinos Philippine Inquirer  ¶ Diabetes Mellitus Case Study. May 15, 2008. http://nursinocrib.com/diabetes_mellitus_case_study Treatments for Diabetes Alternative. Medicine February 22, 2009http://www.shirleys_wellness_cafe.com/diabetes.htm. Diabetes Mellitus. Februaty 22, 2009. www.diabetes center.org.ph/?fid=education Februaty 22, 2009

Diabetes Mellitus Essay -- Health, Diseases, Abnormal Insulin Secretio

Diabetes mellitus is a syndrome characterized by abnormal insulin secretion, derangement in carbohydrate and lipid metabolism, and is diagnosed by the presence of hyperglycemia. Also, this syndrome is common risk factors for chronic renal disease. Once it occurs, chronic renal failure and end stage renal disease often increase mortality in those with type 2 diabetes. A decrease in glomerular filtration rate indicates the development of renal disease, and early identification of this event is important in subjects with type 2 diabetes (1, 2). A new experimental diabetic syndrome in adult rats administered streptozotocin (STZ) and partially protected with a suitable dose of nicotinamide. This syndrome shares a number of features with human type 2 diabetes, and is characterized by moderate stable hyperglycemia, glucose intolerance, altered but significant glucose-stimulated insulin secretion (3, 4). Streptozotocin (STZ), a N-nitroso-N-methylurea derivative of 2-deoxy-D-glucose, is a diabetogenic agent acting through the selective destruction of pancreatic islet beta cells. It is known that insulin increases the transport of amino acid into the cell and increases the degradation of proteins. It causes changes in the levels of some amino acids. Thus, STZ has some effects on blood and urine amino acid levels. In addition, STZ displays nephrotoxic and hepatotoxic activity. It has been reported that STZ caused cataracts, necrosis of kidney tubules, mesengial proliferation and hyalines of vessels in rats (5). Extracts of Stevia rebaudiana Bertoni (SrB) have been used for the treatment of diabetes in, for example, Brazil, although a positive effect on glucose metabolism has not been unequivocally demonstrated. In addition to, oral intake... ...ation of intracellular area and aggregation of lipid in STZ diabetic rats (5, 16). Although in our study, the kidney cells of control groups showed normal cells structure, SrB treated diabetic groups had some mitochondrial swelling and vacuolization in thin section of kidney less than diabetic control and L-NNA treated diabetic groups. However, SrB+L-NNA treated diabetic groups had a normal mitochondria and organelle structure. We found that SrB and L-NNA treatment protect the kidney cells with decreasing blood glucose levels. As a result, the extracts of Stevia rebaudiana Bertoni leaves have beneficial effects on diabetes induced histological, ultrastructural and biochemical changes. It was determined that L-NNA is less efficient in the treatment of type II diabetes compared to SrB. Further studies of SrB concerning the treatment of diabetes appear warranted.

Animal Farm - The End Justifed the Means :: Animal Farm Essays

END – Achieve freedom from humans and be able to look after themselves The means to get this was by Napoleon and Snowball taking charge and organizing the events in the other animals’ lives JUSTIFY – To whom was justification needed? - Other Animals - Pigs The animals believed that whatever the means, no matter how hard their lives would become, all would turn out for the best. Therefore, Squealer and Napoleon were able to justify this means to an end for them. Napoleon and Squealer were happy and felt that the means was justified because they were advantaged over the others. HOWEVER WAS IT JUSTIFIED? Most people would say ‘no, the end does not justify the means because the pigs were cruel’. However the means can be justified because the animals knew what the means would be, and the end that they had accepted the means for did not include cruel pigs. They felt that as long as the end was good for everyone, the means was justified. What the people mean when they say that ‘the end does not justify the means because the pigs are cruel’ is that they don’t like how the end that all the animals were looking forward to did not eventuate. This didn’t happen because there were in actual fact two ends, not one. Both the pigs and the other animals felt that the means had been justified, but unbeknown to the other animals, the pigs had a different goal. The means of giving Napoleon absolute power to let all animals have freedom and the ability to look after themselves was justified, however, unfortunately, due to the power which corrupted him, Napoleon never let this end get achieved. Napoleon changed the purpose for which this means was to be used. It is the pigs’ end of benefiting themselves only and dominating the other animals that does not justify the means. It is this end that people refer to when they do not agree with this statement, because this end is not a good end. Of course, the pigs thought that their end was good, but it wasn’t because they only wanted to advantage a minority and didn’t care about the other animals. It wasn’t enough for them that they succeeded in living comfortably, everyone else had to fail and struggle to live. The means

Strategic Management Process Paper Mgt 498

Strategic Management Process Paper MGT 498 January 24, 2013 The long-term performance of a corporation is mostly reliant on managerial decisions and actions, which include internal and external environmental scanning, strategic formulation and implementation, evaluation, and control. All of these characteristics are relatable to the concept of strategic management, which emphasizes â€Å"the monitoring and evaluating of external opportunities and threats in light of a corporation’s strengths and weaknesses† (Wheelen, 2010).The primary components of the strategic management process are environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Environmental scanning is described to be â€Å" the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation† (Wheelen, 2010). Environmental scanning is usually used to classify strategic influences that will control the future of the corporation.Strategy formulation is the act of developing long-term plans for the future of a corporation by using the corporation’s strengthens, and weaknesses, for the effective handling of environmental opportunities and threats. Strategy implementation is the putting in action of the strategies formulated by a corporation. Lastly, evaluation and control includes the monitoring of corporate activities and performance in order to compare the actual results, to the ones that are set as goals.Strategic management helps a company sustain long-term performance. For companies that do not practice strategic management, it is very hard to attain and to sustain long-term performance. Most companies when they have finally attained a high performance level will soon experience a decrease in their performance. Strategic management will help a company understand, and realize that the environment around them is constantly changing, and evolving.It also hel ps a company focus on the strategies that are important and beneficial, which altogether helps in building a better understanding of strategies in regards to the corporation. Transportation is known to be an essential tool when it comes to a business, but transportation companies such as British Airways is also corporation that uses strategic management to further its success. One strategy that is used by British Airways is the merging of other airlines into one. In 1935, airlines in Britain merged together and formed British Airways Ltd. and in 1974 other airlines were also combined and finally formed British Airways (Knight, 2008). The main point of merging was being able to access a larger market and establishing a means of long-term profitability. In regards to airlines, quality is a very important factor and it determines the success of an airline. New innovations, and changes are important factors in which British Airways demonstrated these factors by being the first airline t o operate weather-beating auto landings, offer jet passenger services and fully-flat beds (Knight, 2008).Lastly, British Airways in 2005 decided to work with Cisco and Prime in order to improve communications, in which the system allows all voice and data communications onto a single network while reducing costs and improving productivity. In conclusion, strategic management is an important method when it comes to improving a corporation’s well being. When making decisions all factors need to be taken under consideration.By using British Airways as an example, this paper was able to fully explain and establish the method of strategic management. Reference Knight, B. (2008, March 25). Strategic management of British Airways Company. Retrieved from http://bizcovering. com/business/strategic-management-of-british-airways-company/4/ Wheelen, T. L. , & Hunger, J. D. (2010). Concepts in strategic management and business policy: Achieving sustainability (12th ed. ). Upper Saddle Riv er, NJ: Pearson/Prentice Hall.

Zoloft

Zoloft Jessica Torres Herzing University Medical Terminology January 14, 2010 Abstract ZOLOFT is a prescription medicine used to treat depression, panic disorder, obsessive-compulsive disorder (also called OCD) and posttraumatic stress disorder (also called PTSD) in adults. ZOLOFT is also used to treat OCD in children (ages 6-12) and adolescents (ages 12-17). ZOLOFT is supplied for oral administration as scored tablets containing sertraline hydrochloride equivalent to 25, 50 and 100 mg of sertraline and the following inactive ingredients: dibasic calcium phosphate dihydrate, D & C Yellow #10 aluminum lake (in 25 mg tablet), FD & C Blue #1 aluminum lake (in 25 mg tablet), FD & C Red #40 aluminum lake (in 25 mg tablet), FD & C Blue #2 aluminum lake (in 50 mg tablet), hydroxypropyl cellulose, hypromellose, magnesium stearate, microcrystalline cellulose, polyethylene glycol, polysorbate 80, sodium starch glycolate, synthetic yellow iron oxide (in 100 mg tablet), and titanium dioxide. Zoloft ZOLOFT is supplied for oral administration as scored tablets containing sertraline hydrochloride equivalent to 25, 50 and 100 mg of sertraline and the following inactive ingredients: dibasic calcium phosphate dihydrate, D & C Yellow #10 aluminum lake (in 25 mg tablet), FD & C Blue #1 aluminum lake (in 25 mg tablet), FD & C Red #40 aluminum lake (in 25 mg tablet), FD & C Blue #2 aluminum lake (in 50 mg tablet), hydroxypropyl cellulose, hypromellose, magnesium stearate, microcrystalline cellulose, polyethylene glycol, polysorbate 80, sodium starch glycolate, synthetic yellow iron oxide (in 100 mg tablet), and titanium dioxide. Sertraline hydrochloride is a white crystalline powder that is slightly soluble in water and isopropyl alcohol, and sparingly soluble in ethanol. Sertraline is the generic medication for Zoloft. ZOLOFT oral concentrate is available in a multidose 60 mL bottle. Each mL of solution contains sertraline hydrochloride equivalent to 20 mg of sertraline. The solution contains the following inactive ingredients: glycerin, alcohol (12%), menthol, butylated ydroxytoluene (BHT). The oral concentrate must be diluted prior to administration. Zoloft come in different colors some witch are white, green, and blue. Some of the manufactures imprint their logo on the pills so they know which is theirs. Zoloft is sometimes good to treat symptoms of depression but it varies from person to person. Make sure you always consult with your doctor if symptoms worsen. References www. drugs. com www. pdrhealth. com

American Federation Labor

The Industrial Revolution marked a period of extensive growth in the American economy. One of the most prominent impacts of this era was the birth of organized labor and unions. For my post-Reconstruction research paper, I have chosen to explore the dawn of one of these prominent organizations that remain a lasting influence in some sectors of the American economy today. New York, Boston, Philadelphia, and Baltimore were the first â€Å"mercantile† cities in the United States in the mid-17th century (Weil, 1998, p. 1335).From these cities sprouted the industrial roots of the country. Though American industrialization was really just an offshoot of the industrial revolution in Europe, it is interesting to note the rise of the industrial sector and the struggles of the working class in a country that in a hundred years would become a world superpower. The industrialization and mechanization which took place in United States between 1845 and 1900 gave rise to big businesses and m onopolies.From cotton and textile mills, shipyards and enterprises scattered all over the former British colonies, industries boomed and ascended the market-driven production system to a more competitive level. Through stiffening competitions between local and even foreign manufacturers, these marginal industries turned into industries that would eventually create other industries (Brinkley, 1995, p. 332). Essentially, industrial development brought jobs for immigrants and natives alike but because of a capitalist framework, profits gained were transformed into new industries, expanding the horizons of market productivity.These also resulted in the concentration of industrial capital and power into few hands. However, capitalism’s inherent feature, that to accumulate profit, several policies were taken to ensure such gain and it was only labor, in the context of political economy, that is flexible enough compared with fixed variables (raw materials, machine, rent). Manufactur ers and entrepreneurs reduced labor wages increased their working hours and appointed and dismissed laborers at will.Child laborers were employed, miserable working conditions were imposed, and wages and benefits were almost disregarded (Kersten, 2006, p. 42). This inevitably forced the laborers to join hands and act collectively. Workers’ campaigns for better working condition surged and deliberately altered the power hold of the ruling class of capitalists such as the Ten Hour movement – calling for ten hours of work a day , free distribution of lands to mitigate labor disputes, reform organizations asking for varying pleas like abolishing child labor, higher wages, and right to organize.Thus the inevitability of collision with state apparatuses obliged to maintain a social order (Greene, 1956, p. 48) All through the course of the American workingmen’s effort to impinge on humane working conditions, there were various attempts, peaceful and violent, to free th emselves from the shackles of unfair labor practices (Graebner, 1988, p. 276). From 1833 to 1834, the first attempts to set up laborers’ national solidarity movements and organizations were witnessed.In 1833, a political party, Workingmen’s Ticket, was formed to sponsor labor thought; and a national labor federation in New York City named the National Trades Union in 1834; a foremost national union of a particular employment, the National Cooperative Association of Cordwainers, in New York appeared simultaneously when a mechanics, farmers and workers’ convention wrote a Declaration of Rights and organized the Equal Rights Party in Utica in 1936 (Green, 1995, p. 523).However it would take another fifty years for the workers’ movement to finally assemble of a broad national union of toilers. The strike strategy of Knights of Labor, formed in 1869 by nine tailors in Philadelphia, turned violent (Missouri Pacific strike and the Haymarket Square Riot) and ulti mately the collapse of the KOL but it paved the way for a more organized effort for collective action. The KOL fought for eight-hour working day, ending child labor, equal pay for equal work, public land policy, and graduated income tax and to help tame the intemperance of capitalism.This resulted in the formation of a new organization-the American Federation of Labor (AFL) which was in favor of old federative plan and was opposed to the idea of one big union that in December 8, 1886, gathered in Druids’ Hall in Columbus, Ohio: They represented young unions like the Tailors, Bakers, Iron Molders, Bricklayers, and Printers. At the movement’s head stood three unions: the Cigar Makers†¦, Federation of Miners and Mine Laborers†¦, and the Carpenters.Most delegates had roots both in socialist organizations and in the Knights of Labor. Now, however, they wanted an organization that would place trade unions at the movement’s center, displacing politics and soc ial reform and guaranteeing autonomy to the various trades (Greene, 1956, p. 19). Originally, the Union was set up under the name of â€Å"Federation of Organized Trades and Labor Unions of United States and Canada† by a New York cigar maker Samuel Gompers.Though FOTLU achieved victorious struggles proscribing cigar making in residential areas, won passages of legislation outlawing cigar-making in tenement houses, ruling out child labor under twelve years of age, and enforced education and banning prison labor, the union, nevertheless, failed to maintain a sufficient membership and support from various unions mainly because of many organizational setbacks that it lost the initiative of leading the working class. Thus, forming a new alliance of workers and tradesmen was a necessary move (Greene, 1956, p. 95). AFL was not composed of workers.Instead it was a federation of the national crafts unions. The federation harbored â€Å"business unionism† that unions have parts in the issues on business profits and economic growth of the nation (Taft, 1959, p. 84). It was beginning to gain the fruits of workers’ struggles and much like what various movements and reform organization have fought for years before were substantially achieved. But there were, again, some issues that the AFL miscalculated. First, Gompers and some of the founders of the AFL had socialist background but the new federation consequently became conservative.Distancing itself from the political issues of the labor movement, AFL settled only on the economic aspirations of the working class and has, consciously or not, deferred from the social concerns of the time. It was unable to tackle the racial issues and the state opposition to trade unions in the South which at that time were still decisive issues among the great number of African American and women, and that the issues inside the factories are not separate to the issues of civil rights. Needless to say that the political rift between and among the states were crucial for the activities of the existing unions (Fantasia and Voss, 2004, 172).Second, AFL was poorly equipped and financed to combat with large and technologically advanced industries, corporations and businesses. The past strategies bent on strikes and factory walkout were still employed, however, industrial firm became sterner, much rigid in dealing with restless workers that these capitalists had more resources to take unionists on their knees. The federation’s strategy mostly relies on lobbying and at some point enveloped in some tactical alliances with parties and politicians lenient to the labor movement like William Jennings Bryan, the Democratic presidential candidate in 1908 (Green, 1995, p.581). But it survived and serviced through collective action and the charismatic leaderships of its leaders. Various presidents of the AFL were in a battle constantly waged through the actions and participation of member unions and organiz ations. John McBride (1894-1895), William Green (1924-1952), George Meany (1952-1955), and Samuel Gompers who had served with the longest term as president from 1886-1894 and 1895-1924 guided the AFL in the course of its nascence, wartime and in peace.The federation’s lifeblood is very much in connection with the fibers of the nation’s economy that at critical times it has to go into agreements with the federal government that has recognized its relevant role and control in the leadership of United States’ working class. During World War I, AFL augmented its strength due to Wilson’s administration approval of unionization in return for their support in the war. It was Gompers who wanted to take into a very serious consideration the state of war readiness.Despite such positive acclaims, at the turn of the war public opinion was swayed by the business sector that trade unions would eventually incline towards socialism and oppose U. S. wartime interests (Zie ger and Gall, 1986, p. 299). The American Federation of Labor achieved various triumphs in the early twentieth-century and its memberships arose in the 1890s with the collapse of the Knights of Labor and from that point it has gained unprecedented primacy in the labor movement since its formation and the success of the AFL can be attributed to its founding leaders and the great leaders after them.Workers’ interest were inconceivably put forward with dedication that the prestige that the AFL earned will forever be embedded on the pages of the history of the American labor movement. Its triumphs and struggles were, surely, owed to the sacrifices of the workingmen. References Brinkley, A. (1995). American History: A Survey. New York: McGraw-Hill Inc. Fantasia, R. , Voss, K. (2004). Hard Work: Remaking the American Labor Movement. California: University of California Press. Graebner, W. (1988). The American Record: Images of the Nation's Past. Vol. I: to 1877. New York: Alfred A. Knopf. Green, J. W. (1995). From Forge to Fast Food: A History of Child Labor in New York State. Troy, New York: Council for Citizenship Education. Greene, J. (1956). Pure and Simple Politics: The American Federation of Labor and Political Activism, 1881-1917. United Kingdom: Cambridge University Press. Taft, P. (1959). The A. F. of L. : From the Death of Gompers to the Merger. New York: Harper & Brothers. Zieger, R. H. , Gall, G. J. (1986). American workers, American Unions: The Twentieth Century (The American Moment). Baltimore, Maryland: The Johns Hopkins University Press.

Principles of marketing Essay

Explain the various elements of the marketing process. Marketing is the group to everyone is exposed to the marketing daily even when they do not know it and billboards enclosed the nation. These parts explain that an opening into the world market and different aspects and you will pay attention about marketing mix. In future the customers are recognized and place between the cross chains with marketing research and target market and to achieve a particular message to particular customer and also one should have common with direct market. The internet marketing is one of the additional recent trends that many organizations. The solution for a successful marketing effort is maintaining a level of customer liking while at the same time creating a profit for association. The marketing is a concept that it is developing the new marketing. They are also known as four â€Å"P’s†. The important for an association to have a good understanding and every element is main developing a marketing plan. In the marketing mix there are four elements that build up the marketing process. They are: Figure: 1 Price: There are several ways to price a product and have a look at a number of them try to recognize the best strategy in various situations. Such high prices are charge for comfort as cunard cruises, hotel rooms and concorde flights. Figure: 2 Pricing Strategies Matrix The price is charged for products and services and also was located at the artificially low in order to increase market share is known as â€Å"penetration pricing†. The â€Å"economy pricing† is no additions of the low price and cost of marketing and create are reserved at a minimum. This is a charge of a high price for the reason that has a substantial competitive advantage is skimming of price. These are the four main pricing strategies premium, penetration, skimming and economy pricing. Place: The way of distribution comprises a set of institutions which perform all the actions utilised to move a manufactured goods and its title from production to consumption. The element of â€Å"Neil H.Borden’s† marketing mix is known as place. It is the mechanism through which goods and services are moved from the service provider to user or consumer. Product: The product is simply the real physical entity that may be buying and selling. The life cycle is based upon  the biological life cycle and the creation of long period as adult the plant begins to shrink. Promotion: These is one of the four process is promotion and these includes all of tools available to market for marketing communication with Neil H.Borden’s marketing mix and its marketing communications has its own promotions mix is known as promotion. In the easyjet the marketing process it is one of the best successful low cost airlines in the Europe and with achievement of the low cost subsidiary of british airways in 2002 it has became a biggest low cost airline in Europe and it is go beyond rival ryanair to the top position. The case outlines the origin of these easyjet and the major events that occurred in the airline past from its foundation in 1995 and the issues of the business representation and functioning strategies adopted by doing well low cost airli ne and overcome to ready for action and ecological factors. 1(b). Evaluate the benefits and costs of a marketing orientation for the case organisation. The pressure to evaluate non critical costs is a constant in commercial life and the benefits of investing in the marketing among those who have seen the customers. A objective scorecard was often used to evaluate the largely presentation of the cost underestimation and benefit overestimation are major sources. The strategic management affects the entire association by providing direction. Sales management refers to the administration of the personal selling component of an organization’s marketing program. It includes the planning, performance, and control of sales programs, as well as recruiting, preparation, encouraging, and evaluating members of the sales force. The basic role of the sales manager is to develop and manage a selling program that in point of fact contributes to the achievement of the goals of the general organization. The term â€Å"sales manager† may be properly applied to more than a few members of an organization, including marketing executives, managers of field sales forces, district and division managers, and product line sales administrator. This text emphasizes the role of managers that keep an eye on a f ield sales force. 2(a). Describe macro and micro environmental factors which influence marketing decisions. To know the wide range of influence on organisation both the internal and external. There are some of the decisions that have to make relating to these influences in order to keep the association moving ahead in line with administration plans. In this  environment also need to study the impact these may contain on the marketing mix. To do this we need to examine influences that collision on the preparation process, such as: Marketing environment, both macro and micro competition social, cultural, environmental, economic issues. Marketing environment is prepared of all factors and forces that influencing on the marketing, thus these force can be in internal i.e. like departments and the external are like competitors, dealer, economic situation. To know them better, marketing personals separate them in two categories namely macro environment and micro-environment. Let’s have a look at some of the important factors involved in marketing environment. An internal influence is an influence with the intention comes from contained by the industry and can affect the business in a variety of ways. Internal influences can be aspect of the working situation such as a good member of staff helping to do well and improve and member of staff coming up with a new marketing idea.In making decisions, capitalist need to be as fully aware as possible of the fundamental economic location, both in conditions of general economic state of affairs, and in terms of the information of the particular scheme. In order to remain money making, business must be aware of the situation in the particular market in which they operate. They supposed to be fully aware of the costs they are currently incurred, as well as the present and upcoming prices they wait for to be able to charge. A large amount of this information should be presented if records are kept of the past transactions in which the business engage. To be sure it is easier said than done to see how decisions can be made effectively unless records of this sort are kept. Business decision making usually involve choices between option courses of action. These option courses of action are often subject to limit of various types. Alternatives are then estimated, and the decision made. It is usual to then screen or check the definite decision to see whether in fact the results were in line with what was predictable. If not, questions need to be asked. Monitoring can provide useful just around the corner into what went wrong and how to rectify it. Business decisions can cover a large amount of different things. Possible decisions might include: how much of a product to sell how much to charge for a product whether to take over another business whether to close down a business whether to invest in a particular piece of equipment choosing between alternative ways of producing something how much to spend on research and development plus a host of alternatives. External factors that may occur and influence these places on these analyses the external micro and macro environment based upon case study of easyjet and the basis for making planned management decisions using the assumption and proposal. Easyjet factors in macro and micro environment customer profiles are a host of explanation in the responsible for diversify the cover of its external influence that affect internal decisions and presentation in the easyjet. 2(b). Propose segmentation criteria to be used for products in different markets. Market segmentation is the process of classified key groups or segments within the common market that share specific characteristics and consumer way of life. Once the market is broken into segments, companies can develop publicity programs for each segment, focus publicity on one or two segments, new products to appeal to one or more of the segments. Companies often support this technique of market to the one size fits of all mass marketing approach, because it allows them to aim specific groups that might not be achieved by mass marketing agenda. To identify segments, marketers study consumer interests, taste, first choice, and socioeconomic characteristics in order to decide their outline of consumption and how they will react to different marketing approach. The most important information marketers seek consumers purchase particular products but not others. List of seller and straight marketing firms build up some of the key users of market segmentation, even though many other kinds of companies and association use this technique. Market segmentation also called micromarketing make things easier the marketing process, because it allows marketers to give attention to their publicity on groups of consumers who divide major characteristics. Marketers, as a result, can produce specific publicity geared towards specific segments; o therwise marketers have to create very general advertising and expect that it will appeal to a diverse audience. Market segmentation also can be more efficient than traditional marketing techniques such as product separation. For the reason that marketers focus their marketing on particular segments, they can look forward to better results from each segment than they could expect from these consumer groups if delighted as a whole. In these the different segmentation and aiming methods are used in these criteria of an organisations if the monopolist is capable to perfectly segment. Four key criterions are used to evaluate easyJet strategic marketing success. Strong Financial Performance. Shareholder value is ultimately driven by bottom line economic success, which at easyJet has been energy by capacity expansion, cost control and tapping in to highly price sensitive segments of the market. Express Sales growth between 1998 and 2003 revenues grew by a factor of twelve and profits grew by a factor of almost nine. Cash administration with the mindset of an aggressive start-up, easyJet has not paid a payment to date, prefer to retain profits to fund upcoming development. In 2003, the company had enough cash reserves to fund a complete year of operations. Exponential Market Share Growth. 2(c) Choose and explain targeting strategy for the product/service in the case organization. The target market is collection of customers that business has confined to reach the object of the marketing efforts and eventually its merchandise and also a well confined target market is first of aspect to their marketing strategy. A target market and marketing merge variables of product; promo tion and price are the two elements of marketing become one strategy. In a business classes on market strategy regularly ask over for the participants the questions like â€Å"who are the customers for u? Who will buy your products?† and also it assumptions can lead to incorrect pricing and incorrect market strategy and at the end of the day business failure. The majority of small businesses are more successful and we can easily know that there is only a limited number of persons purchase their products. In this easyjet the past case study was taken from e-business and e-commerce management volume. Easyjet has report of target market was reduced in customers but the easyjet have problem with weather. Easyjet has low-cost airline for the people who travels daily. 2(d). Demonstrate how buyer behaviour affects marketing activities in different buying situations. Marketing activities are nothing but how you are going to handle the marketing mix price, product, place, promotion, evidence in order to market product effectively. The different activitie s involved in handling the above talk about comprise the marketing activities.  Consumer Markets and Consumer Buyer Behaviour Learning Goals Define the consumer market and construct a model of consumer buyer behaviour Name the four factors that influence buyer behaviour List and understand the types of buying decision behaviour and stages in the process Describe the adoption and diffusion process for new products Case Study Harley Davidson Building Success Understanding the customers’ emotions and motivation Determining the factors of loyalty. Translating this information to effective advertising Measuring Success Currently 22% of all United states bike sales. Demand above supply Sales doubled in the past 5 years with earnings tripled.Thus, the marketing management seeks to affect the level and nature of demand in companies such as easyjet and dyson achieved success by on the face of it breaking all marketing activities, such as â€Å"buy one and get one free† price than buyer activities starts with a consumer social position and lifestyle. 2(e). Propose new market positioning for a selected product/service. Products that are not the first by being the first to maintain a unique position in the mind the consumer, a firm in actual fact can cut through the noise level of other products. That is, the number one product has twice the market share of number two, which has twice the market share of number three. Ries and Trout argue that the success of a brand is not due to the high level of marketing acumen of the compan y itself, but rather, it is due to the fact that the company was first in the product category. They use the case of Xerox to make this point. Xerox was the first plain-paper copier and was able to sustain its leadership position. However, time after time the company failed in other product categories in which it was not first. For example, Miller Lite was not the first light beer, but it was the first to be positioned as a light beer, complete with a name to support that position. Similarly, Lowenbrau was the most popular German beer sold in America, but Beck’s Beer successfully carved a unique position using the advertising, Consumers rank brands in their minds. If a brand is not number one, then to be successful it somehow must relate itself to the number one brand. A campaign that pretends that the market leader does not exist is likely to fail. Avis tried unsuccessfully for years to win customers, pretending that the number one Hertz did not exist. Finally, it began using the line. 3(a). Explain how products are developed to sustain competitive advantage. This makes the product so it can be brought out into the market  in stages instead of all at once. The product can spin the first time you bring it out to the market. The next time it can not only rotate, but now it can turn over. Even though you have the means to make it do all these things first time you made the product. In this way your customers see it as always improving and getting better instead of getting bored with the product because it was all wrapped up in one big bang. This will also help keep the competitor guessing on what else is to come as a replacement for of buildin g a product. 3(b). Explain how distribution is arranged to provide customer convenience. Customer Satisfaction United Kingdom’s study of help to get and maintain the highest levels of service, ensuring total customer satisfaction and loyalty to company. consult you at every stage of the project, we develop a unique solution to your needs, and by linking our recommended customer satisfaction activities to business objective our in house interviewers are intellectual, experienced qualified who are expert at collecting worthless customer feedback. One of our key strengths, they serve as excellent. ambassadors on behalf of our clients. A common definition of customer satisfaction is that it is a measure of the extent to which a company’s products or services fulfil or exceed customer’s expectations. Customers can become dissatisfied with a company’s products or services for a wide variety of reasons. 3(c). Explain how prices are set to reflect an organisation’s objectives and market conditions. The purpose of the present study is to explore the pricing methods that service companies adopt in order to set their prices, along with the service, organizational and environmental characteristics that influence these methods. Methodology To achieve the research objectives, data were collected through personal interviews in 170 companies operating in six different services sectors in Greece. 3(d). Illustrate how promotional activity is integrated to achieve marketing objectives. Establishing objectives and budgeting for the promotional program. Importance of objectives, specific objectives, rela tions of planning and decision making, measurement and evaluation, characteristics of objectives are: Specific Attainable Measurable Realistic Quantifiable and Marketing Objectives Normally stated in the firm’s marketing plan. Realized through the overall marketing plan. Experimental, such as sales, market share. To be able in a given period of time must be practical and achievable to be effective. 3(e). Analyse the additional elements of the extended marketing mix. The marketing mix is the combination of marketing activities that an association connected in as to best meet the needs of its targeted market. Habitually the marketing mix consisted of just 4 Ps. they are: Produces products that are of the highest quality and fit for the needs of different groups of consumers. Offers a range of cars at value for money prices, depending on the market segmented they are targeted at. Sells the cars through appropriate outlets such as dealerships and showrooms in prime locations, i.e. in the right places, and Supports the marketing of the products through appropriate promotional and advertising activity. The marketing mix thus consists of four main elements: 1. Product 2. Price 3. Place 4. Promotion. Getting the mix of these elements right enables the association to meet its marketing objectives and to satisfy the requirements of customers. In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic activity in this country. These 3 extra Ps are particularly relevant to this new extended service mix. The three extra Ps are: 1. Physical layout – in the days when manufacturing dominated the UK economy the physical layout of production units such as factories was not very important to the end consumer because they never went inside the factory. However, today consumers typically come into contact with products in retail  units – and they expect a high level of presentation in modern shops – e.g. record stores, clothes shops etc. Not only do they need to easily find their way around the store, but they also often expect a good standard or presentation. 2. Provision of customer service – customer service lies at the heart of modern service industries. Customers are likely to be loyal to organizations that serve them well – from the way in which a telephone query is handled, to direct face-to-face interactions. Although the ‘have a nice day’ approach is a bit corny, it is certainly better than a couldn’t care less approach to customer relations. Call centre staff and customer interfacing personnel are the front line troops of any organization and therefore need to be thoroughly familiar with good customer relation’s practice. 3. Processes – associated with customer service are a number of processes involved in making marketing effective in an organization e.g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc The 7 Ps – price, product, place, promotion, physical presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is al so relevant to any form of business where meeting the needs of customers is given priority. 4(a). Plan marketing mixes for two different segments in consumer markets. But different customers have different needs, and it rarely is possible to make happy all. Many of the consumer market segmentation variables can be applied to it can also be used to help a manager implement his/her own media plan. On one or two narrow market segments and tailoring your marketing mix to strategic marketing chapter objectives prelude case poor little rich. Objectives and issues of marketing strategy and marketing mix and action programmers in one consumer packaged goods category, 44 percent of consumers with different market segments and individual customers. To request the link at a different email address, update it here consumer markets individuals purchasing goods/services for their personal use businesses plan the introduction of new products to replace existing ones before they become could destroy the producer’s marketing mix this paper assesses the marketing mix of both easyJet and Ryanair, coke and pepsi have since been competing to rein the global market in consumer beverages. cuando se trata de marketing, plan and define their marketing mi x to meet the particular needs of different market  segments. 4(b). Illustrate differences in marketing products and services to businesses rather than consumers. Business marketing is the observe of marketing the products or services to the other companies, resell the products or services, use the products in combination with their own used products in their business process. In compare, consumer marketing is marketing directed toward the consumer, or the individual end user. The essentials of both the types of marketing are basically the same, but the issues faced can be different. All marketers select target markets and base their marketing decisions, such as price, type of promotion and distribution based on those target markets. But the nature of business purchasing is influenced by several decision makers, professional buyers and the potential for one. 4(c). Show how and why international marketing differs from domestic marketing. If you talk in general, both the terms Globa l and International marketing are used interchangeably at the present time. But if you are talking in terms of marketing theories, International Marketing was a stage in the evolution of Global Marketing. Domestic Marketing: Companies manufacturing products and selling those within the country itself. So, no international phenomenon at all. Export Marketing: Company starts exporting products to another countries also. This is the very basic stage of global marketing. Approach of marketer in this stage is said to be ‘ethnocentric’ because although he is selling goods to foreign countries, product development is totally based upon the taste of local customer. So, focus is still on domestic market. International Marketing: Now, company starts selling products to various countries and the approach is ‘Polycentric’ that is making different products for different countries. So, one main difference between International and the Global marketing is the come close to marketer. A truly global business instead of offering different products to different countries increases and offers a single product to the world. Conclusion: After consideration of all factors of marketing management parts explain that an opening into the world market and different aspects and you will pay attention about marketing mix. In this marketing mix there are seven process of marketing management. And finally it is concluded by the PEST analysis of micro and macro environmental factors that are influenced by marketing decisions. Need an essay? You can buy essay help from us today!

Build Bridges Not Walls

Society has undergone a massive change in the last few decades, with respect to both economic and social environment. And this change has affected people of all age groups, starting from children and adolescents to the young, middle aged and old. The pressures to perform either at school/college level or at jobs are enormously high. Tinged with competition, technological advancement as well as the increasing materialism, and hence with changing norms for social status and respect has set people into a mad frenzy of desires.With these changing definitions, people now are unable to define needs, wants & desires. What maybe was a luxury in yesterday’s generation is a need in today’s generation. But what people fail to understand is â€Å"Desires are many, needs are few. Needs can be fulfilled; desires never. A desire is a need Bone crazy. It is impossible to fulfill it. The more you try to fulfill it, the more it goes on asking and asking'† So in this mad frenzy of satisfying desires people forget the one of the basic needs for mental stability and peace†¦a healthy relationship.Man is a social animal and this is important for his survival and he is neglecting almost all relations-â€Å"Parents, friends, siblings,children etc, but the most prominent failing relation is between a man and a woman, be it husband & wife or a relationship. As per laws of nature its natural that a man and a woman develop an attraction which sometimes culminates into a relationship and sometimes ends in marriage, but we are seeing increasing number of broken marriages ,wherein there are irreconcilable differences between a couple and they carry on due to some binding factors like children or society.Sometimes these broken marriages end in divorce and sometimes don’t. The same happens to relationships too and people flit from one relation to another trying to find that deluding peace and happiness. Failure of relationships & marriages-WHY: We believe that if we have someone who wants the same things as we do, it would be a happy relationship. We believe in an overtly romantic ideal which sets us up for disappointment.Having chosen each other on the basis of similarity we have no skills to resolve the differences that inevitably emerge between any two people, and  our romantic spirit is crushed as easily as a paper bag. We avoid conflict when we should be training ourselves on its barbs. We have come to think of compromise as a dirty word. When in fact you get nowhere in real life without it. We look for partners who give us no problems, rather than partners we are good at overcoming problems with. We fail to understand that a man & woman are basically different, not only physically but emotionally as well.Their reaction to a situation or an approach to a problem is always different, and it requires a great deal of patience & understanding to bridge this communication gap between a man and a woman. When a relationship culminates int o marriage, and a couple stay together, these inevitable differences crop up more, and things, which looked trivial or were not noticed in the relationship phase, now come into the forefront and slowly look like major hurdles, which couples find difficult to cope up.Instead of accepting each other, they set about finding flaws and try to make the other person think and behave like them. The undying frenzy in this age of materialism, adds to this, comparisons in social circles take place, expectations arise giving rise to ego, and the couple slowly start drifting apart mentally and emotionally and an invisible and impregnable wall is built between them. Not to mention many a times that also parents from either side are fuelling factors in this.The boy’s parents are still bound mentally in their times and they are unable to cope up with these changing times, and have expectations as were expected of them during their times , sometimes trivial issues becoming major factors for a break up. I personally know of a issue in my friend’s family, wherein an argument broke over an issue, of excessive salt being put in Dal. The argument took such major proportions, and so many other underlying issues came up that my friends elder brother and sister in law left the house and took up a house outside and separated.Funny and sad too. But what needs to be introspected, is what proportions a trivial issue took to. Was it really worth it? An issue of momentary discomfort which could have been just ignored. So also the girl’s parents in a bid to be over protective about their daughter keep interfering in her family life and adding fuel to fire. I know of another trivial issue which could have been solved between a couple, but because of the interference of the girl’s parents, which further fuelled the ego in both sides, and it finally ended in a divorce.So what are the basics to keep a relationship or marriage ticking:1) Both need to accept that howeve r similar interests they share, they are basically two different individuals, hence differences are bound to crop up sooner or later. Also like some famous author said â€Å"Men are from Mars and Women are from Venus†.. hence their emotional psyches are different and this needs to be kept in mind.2) Women need to understand a man more than loving him and a Man needs to love a woman more rather than trying to understand her .3) Both need to keep in mind that only both of them can solve their differences and adjust. Family or friends cannot do it for them. At best family or friends can be helpful in cooling down a highly volatile situation.4) They should think that we see right or wrong from our point of view.. when we understand a person and think from that person’s shoes we may think otherwise.5) Most of the times, a woman doesn’t want a solution rather she wants a sympathetic ear, so men have to listen more and offer less solutions. Rather a sympathetic ear and small tokens of affection works. Women also need to understand a man’s need for his family and friends too. Its common knowledge that men form more die hard friendships then women and women need to understand that, when a man loves his parents or siblings or his friends and spends time with them too, it doesn’t mean he loves her less.6) However arguments and fights are natural. Both should understand that they are in a way healthy and most of the issues are mundane. Hence they should learn not to carry it to the future. It should be dropped there and then. Please remember that, if we hold on to the past, then we can’t move forward.7) If a relationship culminates in marriage, then the woman has to accept that like her parents and siblings are an inseparable part of her, so also are the boy’s parents and siblings are inseparable parts of him. Since parents belong to a different generation, there will be differences, but the solution doesn’t lie in d rifting apart. It lies in accepting them as they are and keeping communication clear with your spouse and with his help bridging that gap. There can also be closed room, open discussion between the boy and his father to find ways to close this gap.8) So also the boy has to understand that the girl’s parents mean the same to her and hence he shouldn’t unduly restrict her or interfere in regards to her parents. He should also respect her parents as he does his own but take caution that, they don’t interfere in their married life.9) Parents also on the other hand, need to be made to understand either through counseling or in open minded discussions to accept either son in law or daughter in law as they are, in order to keep peace in the family.â€Å"Expectation instead of acceptance leads to problems† is something needed to be understood by the couple as well as the parents. â€Å"Build bridges not walls† Finally after taking care of these basics, if still there are irreconcilable differences between a couple, which are a constant source of tension and is detrimental to mental peace and development, and the couple is finding it difficult to carry on, then its best to end the relationship or marriage amicably, rather than suffering continuously or mud slinging at each other. Remember â€Å"A momentary pain is better than a life long suffering†.